Four screens. One customer relationship. Countless ways to screw it up. Keeping them happy means engaging your audience across multiple devices, channels and platforms. Come and see how new approaches to behavioral modeling, buyer personas and predictive analytics can help make the ride a lot less bumpy.
Social, mobile and emerging sensing and analytics technologies provide us with extraordinary insight into the lives of our customers and prospects. It gives us new channels to engage with them in some incredibly powerful and personal ways. Attend Context and learn how to make it happen.