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Day 1 — Wednesday, October 2, 2013
| 8:30am – 8:45am | Welcome & Opening Remarks | ||
| 8:45am – 9:30am |
KEYNOTE TBD TBD |
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| 9:30am – 10:00am |
MAIN STAGE Content 2020: The Coca-Cola Company’s Approach to Liquid and Linked Marketing Platform Thinking Jonathan Mildenhall, VP of Global Advertising Strategy, The Coca-Cola Company |
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| 10:00am – 10:30am | Networking Break | ||
| 10:30am – 11:00am |
MAIN STAGE Winning in Mobile in a Multi-Screen World Tim Reis, Head of Mobile & Social Platforms, Google |
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| 11:00am – 11:30am |
MAIN STAGE “Device Checks” to “Pullbacks”: Decoding the Multi-Screener for Advertisers Dave Kaplan, VP, Bravo Media Research, NBCUniversal |
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| 11:30am – 12:00pm |
MAIN STAGE Reimagining Customer Interaction in the Age of Instant, Anywhere Access Mike Boush, Head of Digital & VP of E-Business, Discover Financial Services |
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| 12:00pm – 1:20pm | Lunch | ||
| Tracks | Data-Driven Branding | Me Marketing | Customer Journey Mapping |
| 1:20pm – 1:50pm |
Data-Driven Storytelling Kyle Barber, SVP, McCann Worldgroup |
“Me” Marketing: Get Ready for the Promise of Real-Time, Context-Aware Promotions in Consumer Goods Don Scheibenreif, Vice President, Industries Research, Manufacturing – Consumer Experience, Gartner, Inc. |
Jamin Hegeman, Adaptive Path |
| 2:00pm – 3:10pm |
Workshop: How to Leverage Context Awareness in Your Marketing Approach Don Scheibenreif, Vice President, Industries Research, Manufacturing – Consumer Experience, Gartner, Inc. |
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| 3:10pm – 3:40pm | Networking Break | ||
| 3:40pm – 4:10pm |
MAIN STAGE Domino’s Digital Dominance Dennis Maloney, VP of Multimedia Marketing, Domino’s Pizza |
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| 4:20pm – 4:50pm |
MAIN STAGE Multi-Screen Campaign Measurement Dounia Turrill, SVP of Client Insights, Nielsen |
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| 5:00pm – 5:30pm |
MAIN STAGE Three Forgotten Strategies of Content Marketing Joe Pulizzi, Founder, Content Marketing Institute |
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| 5:30pm – 7:00pm | Cocktails | ||
Day 2 — Thursday, October 3, 2013
| 8:30am – 8:45am | Welcome & Opening Remarks | ||
| 8:45am – 9:30am |
MAIN STAGE TBD Babs Rangaiah, Vice President of Global Media Innovation & Ventures, Unilever |
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| 9:30am – 10:00am |
MAIN STAGE Relevance at Renaissance: Using Contextual Content to Drive Awareness and Engagement Dan Vinh, VP of Global Marketing, Renaissance Hotel, Marriott International |
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| 10:00am – 10:30am | Networking Break | ||
| 10:30am – 11:00am |
MAIN STAGE Men Lie, Women Lie, Numbers Don’t Victor Lee, VP of Digital Brand Marketing, Hasbro |
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| 11:00am – 11:30am |
MAIN STAGE Effective Consumer Engagement Through Use of the Mobile Channel Jonathan Stephen, Head of Mobile, JetBlue |
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| 11:30am – 12:00pm |
MAIN STAGE The Neuroscience Behind the Emotional Impact of Second Screens Elissa Moses, EVP of Neuroscience & Emotion, Ipsos |
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| 12:00pm – 1:20pm | Lunch | ||
| Tracks | Contextual Content Marketing | Multi-Screen UX | Data-Driven Storytelling |
| 1:20pm – 1:50pm |
Context-Aware Content Marketing Robert Rose, Chief Strategist; Senior Contributing Analyst; Author, Content Marketing Institute; Digital Clarity Group; “Managing Content Marketing” Robert Rose |
Tom Weisend, VP of User Experience, Rue La La |
Multi-Screen Storytelling Dirk Shaw, SVP, Social, Ogilvy |
| 2:00pm – 2:30pm | Seth Brady, Director of User Experience & Conversion, Brookstone | ||
| 2:40pm – 3:10pm |
Andrew Sandler, Director of User Experience, Walmart |
The Future of Storytelling Neela Sakaria, EVP, Latitude |
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| 3:10pm – 3:40pm | Networking Break | ||
| 3:40pm – 4:10pm |
MAIN STAGE Why Context is King: Evolving Beyond Personalization Stephen Powers, Vice President, Research Director, Forrester Ron Rogowski, Vice President, Principal Analyst, Customer Experience, Forrester |
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| 4:20pm – 4:50pm |
MAIN STAGE How Multi-Screen Consumers are Changing Media Dynamics Gian Fulgoni, Executive Chairman & Co-Founder, comScore |
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| 5:00pm – 5:30pm |
MAIN STAGE How the Brain Perceives Context Pranav Yadav, Neuro-Insight US Inc. Stephanie Fried, VEVO |
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| 5:30pm – 7:00pm | Cocktails | ||
Day 3 — Friday, October 4, 2013
| 8:30am – 9:15am |
The Age of Context Robert Scoble, Blogger/Author/Tech Evangelist Shel Isreal, Author, Forbes |
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| 9:15am – 9:45am |
MAIN STAGE Gagan Kanjilia, SVP of Digital Bank Innovation, Capital One |
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| 9:45am – 10:15am |
MAIN STAGE Building Connected Experiences Across Multiple Screens Ed Kaczmarek, Director of Innovation & Emerging Technology, Mondelez International |
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| 10:15am – 10:30am | Networking Break | ||
| 10:30am – 11:00am |
MAIN STAGE The New Path to Purchase Jeff Sellinger, Co-Founder & Chief Product Officer, Shopkick |
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| 11:00am – 11:30am |
MAIN STAGE Citi’s Multi-Channel, Multi-Screen, Multi-Product Approach to Digital Acquisition Louis Cohen, SVP – Head of Search & Affiliate Marketing, CIti |
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| 11:30am – 12:00pm |
MAIN STAGE The Future of Video in Multi-Screen Consumer Engagement Kathryn Friedrich, Head of Digital Strategy, Google & YouTube |
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| 12:00pm – 12:30pm |
Wrap-Up Jason Thibeault, Limelight Networks |
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