SVP Global Performance Lead
Starting his agency career at Draft, Kyle managed the data elements of direct campaigns for pharmaceutical and financial clients. The experience at data mining and managing disparate data sets prepared him well for establishing a business intelligence practice at Razorfish. The data warehousing and reporting projects he led for Razorfish’s media clients resulted in growing revenue by 400% over two years.
Moving to Wunderman’s Seattle office, he led the consumer analytics work on the Microsoft business. As a director of data strategy at Wunderman and Optimedia, Kyle challenged the notion of reporting as a post-campaign deliverable and advocated an integrated practice that informs all strategy and creative development. At Starcom MediaVest Group, he led a global business intelligence initiative for Procter & Gamble that created an apples to apples comparison of all campaigns across markets and categories.
Currently serving as SVP Global Performance Lead at McCann, he is challenged with pushing analytics beyond campaign measurement to assessing brand health and how that translates into new models of compensation. He frequently partners with the social media and emerging platform teams to champion data-driven innovation, helping to evolve McCann from a traditional creative shop to a digital-savvy integrated marketing firm.
Head of Digital and Vice President, E-Business
Discover Financial Services
Mr. Boush oversees all Discover Card web and mobile activities: marketing, customer service, social community, application development, and brand experience. He’s also responsible for the company wide digital strategy and the online innovations group.
Before joining Discover in 2006, Mr. Boush was Senior Vice President at Bank of America with responsibility for direct response marketing and product development in Card Services. His background also includes experience in sales, marketing, technology and customer service as an executive at MBNA.
Managing Director and Global Head of Digital Networks and Retail
VP, Direct To Consumer Marketing
An industry executive with extensive marketing and sales experience, Ms. Edelman actually began her career with Warner Bros and then advanced to various positions for Disney, Request Television, ESPN Classic, and The Box Music Network, part of TCI Music, a Viacom Network.
In between, Ms. Edelman developed and acquired financing for a start-up network, Websitelevision – the first network dedicated to showcasing of the Internet.
Ms. Edelman sits on a number of boards for education and non-profit organizations, is a member of numerous industry organizations and is the recipient of copious awards including CableFax’s Top 100 Powerlist of Executives.
In her personal time, Michele is as an avid cyclist, runner, triathlete, skier and tennis player.
VP, Research Insights and Analytics
Prior to joining VEVO, Stephanie was Director of Digital Research at NBC Universal where she oversaw custom research for digital sales and programming. Previously, Fried worked in client services at BuzzBack Market Research where she designed and executed primary research for Fortune 500 consumer packaged goods and financial services companies. She holds an MBA from Columbia Business School and a BA from the University of Michigan.
Stephanie has been co-chair for the IAB research council for 3 years, winning an award for distinguished service for improvements in online ad effectiveness research in 2012. Speaking engagements for 2012 include the Digital Analytics Association (panel), Advertising Research Foundation Measurement 7.0 (presentation), American Marketing Association Research and Strategy Summit (presentation) and Streaming Media West (panel).
Head of Video Strategy
Google & YouTube
Prior to this role, Kathryn ran the media & entertainment display sales business at Google working with the film, television, gaming and publishing industries, to develop comprehensive digital marketing strategies for the largest media companies in the world.
She came to Google from magazine publishing where she worked for notable companies such as American Express, Hearst, and Conde Nast running all aspects of sales and marketing across industry verticals.
Kathryn graduated with a Bachelor of Science degree from Cornell University and lives in Summit, Nj with her husband and 2 sons.
Executive Chairman & Co-Founder
From 1981 to 1998, Mr. Fulgoni was President/CEO of Information Resources, Inc., global supplier of retail scanner data to the CPG industry, where he grew the company from a start-up to one with revenues of more than $500 million per year. In 1996, Advertising Age magazine named IRI the largest U.S. market research company.
In 1991 and 2004, Mr. Fulgoni was named Illinois Entrepreneur of the Year. In 2008, Mr. Fulgoni was inducted into the Chicago Entrepreneurship Hall of Fame and named an Ernst & Young® Entrepreneur of the Year.
Educated in the U.K., Mr. Fulgoni holds a B.Sc. degree in Physics and a M.A. in Marketing.
Director, Advisory Services
Real Story Group
The two previously co-authored Naked Conversations: how blogs are changing the way businesses talk with customers, and The Conversational Corporation, a Dow Jones eBook. Israel is also author of Twitterville, How Businesses Can Thrive in the New Global Neighborhoods. He has also contributed editorially to BusinessWeek, Fast Company, Business Insider, American Express Open Forum and many other publications.
Israel also writes bylined white papers and serves as a presentation coach for companies of all sizes and has served as a keynote speaker more than 50 times in venues all over the world.
Director of Innovation & Emerging Technology
While at Kraft Foods, he lead the development of its award-winning iPhone application, the iFood Assistant—enabling the food marketer to deepen consumer relationships and implement new revenue streams. iFood Assistant won an Edison Award for Innovation in 2010. Ed was also co-lead in the creation of a new platform on the iPad, Big Fork Little Fork, to engage Millennial Parents in delicious adventures in the kitchen with their children. He continues to lead innovation through a multitude of partnerships and exploration in both mobile, digital and media.
Ed has more than 26 years of integrated marketing communications experience spanning branding, new product development, advertising, CRM and strategy. He has driven innovation both digitally and in traditional arenas during his tenure at Cadbury/Dr Pepper, VNU, DoubleClick and Draft Worldwide. Ed also published NYC Pet Project while at Good Books Publishing, a company he founded. In 2009, Fast Company magazine named Ed as “1 of the 10 Most Creative People in Food.” He also participates on the Intel Capital Advisory Board. Ed was featured on the December/January 2012 cover of Chief Marketer magazine and within the article “25 Trendsetters to Watch.”
Senior Vice President
He has been been at Capital One for the last 13 years, and has had leadership roles in product and marketing strategy at the Direct Bank as well as the Retail branch based businesses.
He has an M.S. from University of Iowa and an M.B.A. from Duke University. He lives in Northern Virginia with his wife and 2 year old.
VP, Bravo Media Research
In his eight years at Nielsen (originally with IAG Research, which was acquired by Nielsen in 2008), Dave contributed substantially to the development of the company’s core research products that measure the impact of TV commercials and branded entertainment, and to the understanding and use of program engagement metrics.
Dave holds a BA in Psychology from Cornell University’s College of Arts and Sciences where he was named a member of Phi Beta Kappa.
He had the honor of being the first recipient (research agency side) of the ARF’s Rising Star Award in March of 2006, recognizing the industry’s most promising young researchers. In 2009, Dave was selected to join the “Nielsen Leadership Program” – an initiative designed to engage top talent in the company’s strategic agenda and to further strengthen knowledge of client needs. Last year, he participated in a panel on neuroscience and its marketing applications at Advertising Week. Most recently, he moderated a panel on media consumption and consumer behavior at Audience Measurement 7.0 in New York and spoke at Variety’s MultiScreen Summit in Los Angeles.
Vice President Global Digital Marketing
Prior to Hasbro, he was Senior Vice President of Marketing at Digitas and led the relationships for brands such as, Goodyear, Buick, GMC, Harley-Davidson, Pontiac, IHG, OnStar, Saturn and GM Branded Entertainment.
At Digitas, he worked on key digital partnerships and programs with NASCAR, Marvel, NFL, Bravo, The Apprentice, NCAA, Maxim, Sports Illustrated, Jimmy Kimmel Live, The Oprah Winfrey Show, MTV, Survivor, Transformers The Movie, The Jonas Bros, Glee and Live with Regis and Kelly which have won awards from The Pro Awards, The Reggies, The Effies, MIXX, MITX, and Cannes Lions.
Prior to Digitas, he was Vice President, Creative and Strategy, for Alloy Media and Marketing and Senior Publicist at Viacom parent, National Amusements.
In 2012 he was awarded Top 40 Under 40 by Brand Innovators. Currently serves as a Board Director for the Brand Activation Association and Advisory Board Member for Brand Innovators.
Victor is a Boston native and a graduate of Boston College.
VP of Global Advertising Strategy and Creative Excellence
The Coca-Cola Company
As the leader of Coca-Cola’s global advertising, Jonathan works closely with advertising agencies all over the world and is considered one of the top ranked global players in the world of advertising.
Jonathan has lead many celebrated campaigns during his time as Vice President at Coca-Cola, including the marketing platform that launched in 2011 Mildenhall refers to as “Liquid and Linked”. Much of Jonathan’s work can be found at his personal website and Tumblr account.
Jonathan graduated from Manchester Metropolitan University Business School with a Bachelors Degree in 1990 where he credits building the foundation of his passion for business and advertising. In 2005 began studying strategy at Harvard Business School as part of the school’s Advanced Management Programme.
In honor of Jonathan’s many accomplishments he was awarded an Honorary Doctorate Degree from Manchester Metropolitan University Business School.
Executive Vice President, Neuromarketing and Emotion
In her role at Ipsos, she has expanded the research toolbox globally to include a myriad of methodologies for advertising, tracking concept testing and shopper insights including biometrics, EEG, Implicit Tools, Facial Coding, Mobile Eye Tracking and On-Line Eye Tracking.
For the five years prior to joining IPSOS, she was immersed in the Neuromarketing community as Chief Strategy and Analytics Officer at EmSense. There she pioneered the integration of Neurometrics, eye tracking and surveys into state of the art methods for evaluating advertising, packaging, concepts and shopper insights.
She also was the catalyst behind the first neurometric and traditional research partnerships spanning Millward Brown, PRS, GfK, Smart Revenue, etc. and the global expansion of biometric offerings across 25 countries.
Vice President, Research Director
Stephen helps Forrester clients create customer experience management technology strategies to support contextual, multichannel experiences and realize production efficiencies.
Stephen came to Forrester with many years of experience in IT management and application development. Most recently, Stephen served as vice president and general manager of a software startup in Cambridge, Mass., managing client engagements in the areas of customer resource management (CRM), asset management, and supply chain management.
Prior to that, he spent eight years at ZDNET (later CNET), where he led IT groups responsible for enterprise content management, web content management, eCommerce, search applications, and data warehousing.
Content Marketing Institute
Joe is also co-author of Get Content Get Customers (McGraw-Hill), recognized as THE handbook for content marketing, as well as Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand.
Awarded “Custom Media Innovator of the Year” by American Business Media, Voted Who’s Who in Media Business by BtoB Magazine, Folio: 40, and recognized as the Most Influential Content Strategist via Lavacon, Joe travels around North America and Europe talking to marketers and business owners about how they are indeed publishers, and what they need to do about it.
Joe writes one of the most popular content marketing blogs in the world and is overly passionate about the color orange.
Chief Strategy Officer
Salesforce Marketing Cloud
As Co-Founder of Buddy Media, Jeff played a central role in guiding the company from a start-up into the premiere social marketing platform in the world. His efforts resulted in eight out of the top ten global advertisers employing the Buddy Media Social Marketing Suite as their social enterprise marketing software of choice.
Jeff is often called upon to give his insights and vast knowledge on social media and digital marketing to various news outlets and industry events, including Adweek, MediaPost, iMedia, Mashable, the Direct Marketing Association and more.
Jeff was born and raised in Manhattan. He loves to travel, enjoys saltwater fishing and writes passionately about weather on www.jeffsweather.com. Jeff graduated from the State University of New York at Oswego with a BA in Broadcasting and Mass Media.
Vice President of Global Media Innovation & Ventures
Prior to his current role, Babs was the Vice President of Global Communications Planning for Unilever Global Brands and was based in their London Headquarters. He oversaw a team that worked with Global Brands to infuse New Media Strategy and Integrated Channel thinking into the creative development process.
Under his leadership, Unilever has become recognized as one of the best and most innovative companies in its use of the Media space. In 2007 & again in 2011 , Unilever was named “Digital Marketer of the Year” by Advertising Age & in 2008 was named CPG marketer of the Year by MediaPost. Babs was also named one of Advertising Age’s 2007 Media Mavens, one of OMMA’s 2008 Media All-Stars, one of The Internationalists “2009 International Marketers of the Year”, one of The Media Festivals, 2010 Media Executives of the Year and most recently named one of the top marketing “tweeters” in the world.
Prior to joining Unilever, Babs spent 3 1/2 years as the Vice President of Media for the interactive firm AGENCY.COM and several years in traditional media planning at DMB&B, most recently as Vice President, AMD on Procter & Gamble.
Babs was born just outside Bangalore, India, has lived in London, UK for the last 5 years and currently resides in Scarsdale, NY with his wife & three children.
Head of Mobile & Social Solutions
Prior to his current assignment, Tim held a variety of roles at Google, leading the Mobile Display (formerly Admob) advertising team for the finance, entertainment, auto and travel industry verticals, leading Google’s Consumer Packaged Goods practice in the eastern region and managing one of Google’s financial services advertising teams. He has been with Google for five years.
Tim came to Google from Plum TV where he was Director of Network Sales. Prior to Plum, Tim was President of Forbes Custom Media and Forbes’ Vice President of Sales Development. He was Southeast Manager for Fortune magazine and founder & president of an independent media sales firm.
Tim is a former member of the Board of Directors of the Promotion Marketing Association and co-chair of the PMA’s Digital Center of Excellence.
Vice President & Principal Analyst
He also leads Forrester’s research on how to create emotionally engaging and differentiated digital customer experiences by catering to customers’ real needs, developing a coherent personality, and engaging the senses.
During his tenure at Forrester, Ron has also done extensive research in the fields of web globalization and rich interfaces.
In addition, Ron is part of the core analyst team responsible for developing and maintaining Forrester’s Website User Experience Review methodology and is the steward of Forrester’s Website Brand Experience Review methodology.
Chief Strategist; Senior Contributing Analyst; Author
Content Marketing Institute; Digital Clarity Group; “Managing Content Marketing”
Robert is the he Chief Strategist for the Content Marketing Institute, and Senior Contributing Analyst for Digital Clarity Group. He is also the author of the book Managing Content Marketing, which spent two weeks as a top ten marketing book on Amazon.com.
As a recognized expert in content marketing strategy, digital media and the social Web, Robert innovates creative and technical strategies for a wide variety of clientele. He’s helped large companies such as AT&T, KPMG, PTC, Petco and Nissan tell their story more effectively through the Web.
He’s worked to help develop digital marketing efforts for entertainment and media brands such as Dwight Yoakam, Nickelodeon and NBC. And, he’s helped marketers at smaller organizations such as East Harlem Tutorial Program, Coburn Ventures and Hippo to amplify their story through Content Marketing and Social Web Strategies.
Executive Vice President
Neela oversees all of Latitude’s strategic and thought leadership work, and has helped clients such as NBCUniversal, ESPN, New York Times, and Viacom Media Networks to identify and develop opportunities in mobile, social, and cross-platform storytelling.
Neela possesses specific expertise in multi-screen, advising brands and marketers on the implications and opportunities tied to these emerging behaviors. Over the past couple years, she has spearheaded the development and execution of Latitude’s own thought leadership research series, including studies like “The Future of Storytelling,” “Next-Gen Retail: Mobile & Beyond,” and “The New Sharing Economy.”
Prior to joining Latitude, Neela held positions at Discovery Channel, American Public Television, Iconoculture, and MTV Networks.
Research Vice President
Prior to joining Gartner in 2010, Don spent his career as a marketing professional. He was Vice President – Government and Healthcare Segment and Vice President – Strategic Marketing for W.W. Grainger, Inc. a leading B2B distributor of industrial supplies. Before Grainger, Don held a variety of senior marketing roles at True Value Company, Draftfcb, and The Coca-Cola Company. Don began his career at The Quaker Oats Company in brand management and customer marketing. His first exposure to professional marketing was appearing in several TV commercials for Joe Sedelmaier, the famed director of Wendy’s “Where’s The Beef” spot.
Outside work, Don volunteers as a member of DePaul University’s Marketing Advisory Council, is an active networker, and he mentors a number of young professionals. As a digital immigrant, he relies on his kids and his mobile device obsessed wife to mentor him and bail him out of technology jams.
He received his BS in Marketing from DePaul University and his MBA in Marketing from the University Of Chicago Booth School Of Business. Don lives in Northbrook, IL with his wife Mona, a Chief Financial Officer. Their two children are making their way through college.
Co-Founder & CPO
Jeff was responsible for founding the new CBS Records, which re-launched in 2006. Prior to CBS, Jeff co-founded GoldPocket Wireless.
In his career, Jeff has been responsible for building out over 50 products. Jeff’s always on the lookout for new sneakers to add to his rack, especially adidas. He is also a musician with a pretty nice guitar collection.
Sr. Vice President
At Ford Motor Company, Dirk is the WPP social media lead for communications where he develops converged media strategies to increase purchase consideration and brand reputation. In addition to social media he also serves as the lead on strategy and implementation for a global content creation model to evolve Fords storytelling across the vast communications ecosystem.
Prior to joining Ogilvy, Shaw served as a national Digital Strategist for Vignette where he designed multichannel publishing, personalization and community strategies for large scale media, eCommerce and telecommunications clients.
Shaw’s previous work experience also includes serving as vice president of strategy with Macquarium, where he led teams who developed digital marketing solutions for Delta Air Lines, Coca-Cola and The Home Depot. In addition, he co-founded Aperio, a boutique consultancy focused on helping brands succeed in the emerging landscape of digital marketing, commerce and knowledge management.
Head of Mobile
Prior to his tenure with JetBlue, Jonathan was the Director of Global Industry Initiatives with the Mobile Marketing Association (MMA), where he was responsible for coordinating the various committees of the organization, directing the MMA’s strategic initiatives, overseeing and publishing guidelines, best practices and educational tools for mobile media and marketing.
His past has also included various roles throughout the mobile ecosystem having worked at companies such as Motorola, Vindigo, and Flurry. Jonathan was also recently named one of the “Top 40 under 40” Brand Marketers for 2012 by Brand Innovators.
Vice President, Marketing and Digital Media
Previously, Stockfield served as Vice President for the Disney Channel & Jetix & Playhouse Disney (now Disney XD and Disney Jr.) Digital Media Group where she oversaw development efforts of broadband, mobile, and interactive television applications for the Disney-ABC Television Group’s kids channels and brands including DisneyChannel.com, PlayhouseDisney.com, and RadioDisney.com.
Stockfield earned a degree in Advertising from Syracuse University’s S.I. Newhouse School of Public Communications. She resides in New York with her husband and children.
Sr. Director, Marketing Strategy
Senior Vice President, Client Insights
The Nielsen Company
Dounia leads Nielsen’s global cross platform audience measurement practice, defining and managing the collective knowledge of the Watch team across Nielsen and leading thought leadership efforts designed to encourage and facilitate client discussions in this area. The practice allows media clients to optimize programming and increase advertising yields, while ensuring marketers take advantage of deep insights into the cross media behavior of the hardest to reach and most valuable audiences. The practice draws upon Nielsen’s leading media measurement assets across TV, online, and mobile platforms in 35 countries.
Dounia serves on the board of PromaxBDA.
Prior to re-joining Nielsen, Dounia was Vice President, Research, at the CW Television Network, and formerly was Vice President, Research, at the WB Television Network. In those capacities, she was an active member of the TV Committee of the Media Research Council. She began her career at Nielsen, where she worked extensively with both Local and National clients.
Dounia is a graduate of The London School of Economics and Political Science. She resides in Los Angeles.
Vice President, Global Marketing
Renaissance Hotels, Marriott International, Inc.
In addition to his global marketing responsibility, Dan also plays an essential role in defining the strategic direction of the global operating and development strategy for the brand, helping create signature brand platforms including R Navigator and RLife LIVE in an effort to firmly establish the brand in the lifestyle category.
An influencer in the marketing space, Dan has deep roots in consumer brand marketing. In 2009 he joined Marriott International from AOL where he led marketing for AOL mobile services, launched Netscape low-cost ISP and led AOL customer relationship marketing. Prior to AOL, Dan was at Unilever marketing in personal care categories. He began his career in consulting with Andersen Consulting and IBM.
A graduate of the University of Virginia, Dan also holds an MBA from the JL Kellogg Graduate School of Management, Northwestern University. He currently resides outside of Washington, DC.
Vice President User Experience
Rue La La
Originally a journalist, Tom entered the online world as founding editor for bostonherald.com. Moving to Digitas as Vice President/Interaction Design, Tom oversaw user experience initiatives for clients including Neiman Marcus, Saab, AT&T, Celebrity Cruises, Pontiac and Macy’s.
At BigBad in Boston, he created strategies for not-for-profit organizations including Beth Israel Deaconess Hospital, Wake Forest University and Lahey Clinic.
At Rue La La, Tom owns user experience and mobile strategy for the private sale ecommerce site, overseeing our member experience for desktop, mobile Web, iPhone, iPad and Android apps, and email and push notifications. Mobile transactions account for roughly 40% of Rue’s overall sales.
Neuro-Insight US Inc.
Neuro-Insight is a global market research company that uses unique brain-imaging technology to measure the brain’s response to communications – pioneering the link between brain activity and consumer behavior.
Neuro-Insight’s groundbreaking approach, peer-reviewed and published in the International Journal of Advertising, measures pre-conscious brain activity to identify factors that drive marketing effectiveness. By reporting on media and advertising effectiveness on a second-by-second basis with patented Steady-State Topography (SST), Neuro-Insight advises on crucial conceptual, executional, and media planning issues.
Pranav’s passion for innovative, consumer-centric metrics took shape during his time as a Senior Consultant with international innovation strategy consulting firm, ReD Associates. At ReD, Pranav worked on multiple diverse projects. He helped a leading white goods (home appliances)company adapt a product for the Indian market, where a poor understanding of the local consumer profile had led to ineffective product design and communication strategy.
In a different project, featured at the 2010 Venice Biennale, Pranav helped a team of international architects design a truly innovative European metropolis of the future with an unprecedented quantitative analysis of the successes and failures of the world’s great cities. Later, he helped a gaming company reinvent an age-old game for a user base rapidly evolving with the advent of mobile and social media platforms.
Prior to joining ReD, Pranav worked at Goldman Sachs, where he was part of the elite Equity Structuring Group’s core team that established and developed the retail structured notes business in the U.S.
At Neuro-Insight, Pranav has continued to evangelize for true, accurate understanding of media consumers. Using Neuro-Insight’s industry-leading SST technology, Pranav is dedicated to helping advertisers, brand owners and content providers make the best and most impactful case for their products by providing 360-degree solutions along multiple touchpoints.