Vice President, Creative & Strategy
Maritz Loyalty Marketing
Sean’s experience reflects a combined strategic and practical understanding of above- and below-the-line advertising and promotion, communication planning, as well as a wealth of knowledge in specific disciplines like experiential marketing, direct mail, and a gamut of digital vocabularies– CRM to social, mobile and .com destinations.
Leading a team of Strategists and Creatives, Sean’s focus is on creating valuable and potent brand experiences for our clients. Sean is a frequent presenter at conferences throughout North America that are focused on brand experience, loyalty and youth, and is regularly cited in trade publications on various marketing topics.
Senior Vice President — Head of Search & Affiliate Marketing
Previously, Louis spent 6 years in leadership roles at Microsoft Advertising as a Regional Manager for the Microsoft Media Network & Search Account Management teams. Louis began his career as an internet entrepreneur in the late 1990’s with a small business for collectibles trading online, leading him to roles as a General Manager or Director of Marketing at several e-commerce start-ups.
Louis has spoken at several industry events & teaches MBA classes in Digital Marketing, Search Marketing, & Social Media Marketing at Baruch College. He holds a BS in Industrial Management & Entrepreneurship from Carnegie Mellon University & an MBA from Baruch College.
Director, Media & Entertainment Strategy, Technology, Media & Telecommunications
Deloitte Consulting LLP
Head of Video Strategy
Google & YouTube
Prior to this role, Kathryn ran the media & entertainment display sales business at Google working with the film, television, gaming and publishing industries, to develop comprehensive digital marketing strategies for the largest media companies in the world.
She came to Google from magazine publishing where she worked for notable companies such as American Express, Hearst, and Conde Nast running all aspects of sales and marketing across industry verticals.
Kathryn graduated with a Bachelor of Science degree from Cornell University and lives in Summit, Nj with her husband and 2 sons.
VP, Bravo Media Research
In his eight years at Nielsen (originally with IAG Research, which was acquired by Nielsen in 2008), Dave contributed substantially to the development of the company’s core research products that measure the impact of TV commercials and branded entertainment, and to the understanding and use of program engagement metrics.
Dave holds a BA in Psychology from Cornell University’s College of Arts and Sciences where he was named a member of Phi Beta Kappa.
He had the honor of being the first recipient (research agency side) of the ARF’s Rising Star Award in March of 2006, recognizing the industry’s most promising young researchers. In 2009, Dave was selected to join the “Nielsen Leadership Program” – an initiative designed to engage top talent in the company’s strategic agenda and to further strengthen knowledge of client needs. Last year, he participated in a panel on neuroscience and its marketing applications at Advertising Week. Most recently, he moderated a panel on media consumption and consumer behavior at Audience Measurement 7.0 in New York and spoke at Variety’s MultiScreen Summit in Los Angeles.
Director of Mobile Platforms and Innovation
Before joining Discover, Mr. Kessler spent ten years at MasterCard, most recently as Vice President of Mobile and Contactless Payments for the US Region, including responsibilities for relationships with companies such as Google, emerging startups, and assorted mobile wallet operators. His background also includes time at Goldman Sachs as an options specialist, an MBA in Biotechnology and Entrepreneurship from Northwestern’s Kellogg School of Management, several patents and a wide breadth of programming abilities.
Vice President, Strategy & Creative
Today, I’ve combined those disciplines into my position as Vice President, Strategy & Creative for Centerline Digital — where I craft content marketing strategies that help clients like IBM, GE and ChannelAdvisor reach their target audiences. I guide the creation of the deliverables (websites, videos, etc.) and programs (social media, context planning, etc.) that activate those strategies. And I use analytics to continually optimization the content mix.
You can find me on Twitter and LinkedIn (among other social media outlets).
Vice President Global Digital Marketing
Prior to Hasbro, he was Senior Vice President of Marketing at Digitas and led the relationships for brands such as, Goodyear, Buick, GMC, Harley-Davidson, Pontiac, IHG, OnStar, Saturn and GM Branded Entertainment.
At Digitas, he worked on key digital partnerships and programs with NASCAR, Marvel, NFL, Bravo, The Apprentice, NCAA, Maxim, Sports Illustrated, Jimmy Kimmel Live, The Oprah Winfrey Show, MTV, Survivor, Transformers The Movie, The Jonas Bros, Glee and Live with Regis and Kelly which have won awards from The Pro Awards, The Reggies, The Effies, MIXX, MITX, and Cannes Lions.
Prior to Digitas, he was Vice President, Creative and Strategy, for Alloy Media and Marketing and Senior Publicist at Viacom parent, National Amusements.
In 2012 he was awarded Top 40 Under 40 by Brand Innovators. Currently serves as a Board Director for the Brand Activation Association and Advisory Board Member for Brand Innovators.
Victor is a Boston native and a graduate of Boston College.
President & CEO
Maritz Loyalty Marketing & Maritz Canada
Under Bob’s leadership, Maritz works with industry-leading brands in a variety of sectors across North America, including financial services, healthcare, automotive, retail packaged goods, entertainment, technology and telecommunications.
In addition to his professional responsibilities, Bob is also a champion for corporate social responsibility, and has sat on the boards of several non-profit and educational organizations.
VP of Multimedia Marketing
Since taking his current position in 2010, Maloney has been instrumental in leading development and implementation of Domino’s digital strategy and has more than doubled annual digital sales to over $1B. He has led the introduction of several new digital platforms and marketing capabilities, including delivery of Domino’s smartphone ordering applications and a strong social media program with over 8.5 million Facebook fans. He continues to champion the use of highly interactive digital experiences, such as the Domino’s Pizza Hero application, to drive consumer engagement and support Domino’s “Pizza Turnaround” program.
Maloney’s previous experience includes more than 15 years in marketing and e-commerce at leading global companies such as The Coca-Cola Company and Procter & Gamble.
Chief Strategy Officer
Craig’s insight and quick wit make him a popular speaker at industry events as well as a trusted go-to source for the trade and business press. His commentary has been featured in news outlets such as TechCrunch, GigaOM, Forbes, MobileMarketer and Reuters.
Before Fiksu, Craig was founder and CEO of Torrent, Inc., a manufacturer of patent-rich and ecologically friendly consumer electronics products. Previously, Craig held senior management roles at DirectoryM, Inc., a premier online advertising network for small businesses, and ValueClick, Inc., one of the world’s largest integrated online marketing companies. In addition, he helped grow Be-Free Inc. from a start-up with six customers to a $3 billion market cap before its acquisition by ValueClick. Craig graduated from Carnegie Mellon University with dual majors in economics and industrial management, and holds a MBA from the F.W. Olin Graduate School of Business at Babson College.
Vice President, Research Director
Stephen helps Forrester clients create customer experience management technology strategies to support contextual, multichannel experiences and realize production efficiencies.
Stephen came to Forrester with many years of experience in IT management and application development. Most recently, Stephen served as vice president and general manager of a software startup in Cambridge, Mass., managing client engagements in the areas of customer resource management (CRM), asset management, and supply chain management.
Prior to that, he spent eight years at ZDNET (later CNET), where he led IT groups responsible for enterprise content management, web content management, eCommerce, search applications, and data warehousing.
Vice President Design for Mobile & Emerging Products
Head of Mobile & Social Solutions
Prior to his current assignment, Tim held a variety of roles at Google, leading the Mobile Display (formerly Admob) advertising team for the finance, entertainment, auto and travel industry verticals, leading Google’s Consumer Packaged Goods practice in the eastern region and managing one of Google’s financial services advertising teams. He has been with Google for five years.
Tim came to Google from Plum TV where he was Director of Network Sales. Prior to Plum, Tim was President of Forbes Custom Media and Forbes’ Vice President of Sales Development. He was Southeast Manager for Fortune magazine and founder & president of an independent media sales firm.
Tim is a former member of the Board of Directors of the Promotion Marketing Association and co-chair of the PMA’s Digital Center of Excellence.
Chief Strategist; Senior Contributing Analyst; Author
Content Marketing Institute; Digital Clarity Group; “Managing Content Marketing”
Robert is the he Chief Strategist for the Content Marketing Institute, and Senior Contributing Analyst for Digital Clarity Group. He is also the author of the book Managing Content Marketing, which spent two weeks as a top ten marketing book on Amazon.com.
As a recognized expert in content marketing strategy, digital media and the social Web, Robert innovates creative and technical strategies for a wide variety of clientele. He’s helped large companies such as AT&T, KPMG, PTC, Petco and Nissan tell their story more effectively through the Web.
He’s worked to help develop digital marketing efforts for entertainment and media brands such as Dwight Yoakam, Nickelodeon and NBC. And, he’s helped marketers at smaller organizations such as East Harlem Tutorial Program, Coburn Ventures and Hippo to amplify their story through Content Marketing and Social Web Strategies.
Executive Vice President
Neela oversees all of Latitude’s strategic and thought leadership work, and has helped clients such as NBCUniversal, ESPN, New York Times, and Viacom Media Networks to identify and develop opportunities in mobile, social, and cross-platform storytelling.
Neela possesses specific expertise in multi-screen, advising brands and marketers on the implications and opportunities tied to these emerging behaviors. Over the past couple years, she has spearheaded the development and execution of Latitude’s own thought leadership research series, including studies like “The Future of Storytelling,” “Next-Gen Retail: Mobile & Beyond,” and “The New Sharing Economy.”
Prior to joining Latitude, Neela held positions at Discovery Channel, American Public Television, Iconoculture, and MTV Networks.
Research Vice President
Prior to joining Gartner in 2010, Don spent his career as a marketing professional. He was Vice President – Government and Healthcare Segment and Vice President – Strategic Marketing for W.W. Grainger, Inc. a leading B2B distributor of industrial supplies. Before Grainger, Don held a variety of senior marketing roles at True Value Company, Draftfcb, and The Coca-Cola Company. Don began his career at The Quaker Oats Company in brand management and customer marketing. His first exposure to professional marketing was appearing in several TV commercials for Joe Sedelmaier, the famed director of Wendy’s “Where’s The Beef” spot.
Outside work, Don volunteers as a member of DePaul University’s Marketing Advisory Council, is an active networker, and he mentors a number of young professionals. As a digital immigrant, he relies on his kids and his mobile device obsessed wife to mentor him and bail him out of technology jams.
He received his BS in Marketing from DePaul University and his MBA in Marketing from the University Of Chicago Booth School Of Business. Don lives in Northbrook, IL with his wife Mona, a Chief Financial Officer. Their two children are making their way through college.
Vice President – Online, Mobile & Social
Head of Mobile
Prior to his tenure with JetBlue, Jonathan was the Director of Global Industry Initiatives with the Mobile Marketing Association (MMA), where he was responsible for coordinating the various committees of the organization, directing the MMA’s strategic initiatives, overseeing and publishing guidelines, best practices and educational tools for mobile media and marketing.
His past has also included various roles throughout the mobile ecosystem having worked at companies such as Motorola, Vindigo, and Flurry. Jonathan was also recently named one of the “Top 40 under 40” Brand Marketers for 2012 by Brand Innovators.
Sr. Director, Marketing Strategy
Senior Vice President, Client Insights
The Nielsen Company
Dounia leads Nielsen’s global cross platform audience measurement practice, defining and managing the collective knowledge of the Watch team across Nielsen and leading thought leadership efforts designed to encourage and facilitate client discussions in this area. The practice allows media clients to optimize programming and increase advertising yields, while ensuring marketers take advantage of deep insights into the cross media behavior of the hardest to reach and most valuable audiences. The practice draws upon Nielsen’s leading media measurement assets across TV, online, and mobile platforms in 35 countries.
Dounia serves on the board of PromaxBDA.
Prior to re-joining Nielsen, Dounia was Vice President, Research, at the CW Television Network, and formerly was Vice President, Research, at the WB Television Network. In those capacities, she was an active member of the TV Committee of the Media Research Council. She began her career at Nielsen, where she worked extensively with both Local and National clients.
Dounia is a graduate of The London School of Economics and Political Science. She resides in Los Angeles.
Live Nation Network
Under his helm, Russell successfully brought Live Nation’s sponsorship marketing efforts into the digital age by leveraging social media, data, mobile and online advertising. That includes the 2012 re-launch of LiveNation.com, a geo-targeted social media-driven community for live music fans that delivers a myriad of branded content and advertising opportunities.
Prior to his current position, Russell worked in senior sponsorship sales positions for Live Nation predecessor companies and divisions Clear Channel Entertainment, SFX Entertainment and ProServ. During that time, he helped orchestrate some of the world’s largest integrated sponsorship deals across entertainment and sports, including the naming rights of STAPLES Center in Los Angeles, PSINet Stadium in Baltimore, Philips Arena in Atlanta, FedEx Field in suburban Washington, DC and Reliant Park in Houston.
Russell has been featured in publications including Fast Company, Advertising Age, Billboard, Forbes and CNBC.com, and has spoken at blue chip business and marketing conferences including Fast Company Innovation Uncensored, ad:tech, The Mobile Marketing Forum, Digiday Conference, IAB Mobile Marketplace and OMMA Global.
He holds a Bachelor of Science degree in Sports Management from the University of Massachusetts in Amherst.
Neuro-Insight US Inc.
Neuro-Insight is a global market research company that uses unique brain-imaging technology to measure the brain’s response to communications – pioneering the link between brain activity and consumer behavior.
Neuro-Insight’s groundbreaking approach, peer-reviewed and published in the International Journal of Advertising, measures pre-conscious brain activity to identify factors that drive marketing effectiveness. By reporting on media and advertising effectiveness on a second-by-second basis with patented Steady-State Topography (SST), Neuro-Insight advises on crucial conceptual, executional, and media planning issues.
Pranav’s passion for innovative, consumer-centric metrics took shape during his time as a Senior Consultant with international innovation strategy consulting firm, ReD Associates. At ReD, Pranav worked on multiple diverse projects. He helped a leading white goods (home appliances)company adapt a product for the Indian market, where a poor understanding of the local consumer profile had led to ineffective product design and communication strategy.
In a different project, featured at the 2010 Venice Biennale, Pranav helped a team of international architects design a truly innovative European metropolis of the future with an unprecedented quantitative analysis of the successes and failures of the world’s great cities. Later, he helped a gaming company reinvent an age-old game for a user base rapidly evolving with the advent of mobile and social media platforms.
Prior to joining ReD, Pranav worked at Goldman Sachs, where he was part of the elite Equity Structuring Group’s core team that established and developed the retail structured notes business in the U.S.
At Neuro-Insight, Pranav has continued to evangelize for true, accurate understanding of media consumers. Using Neuro-Insight’s industry-leading SST technology, Pranav is dedicated to helping advertisers, brand owners and content providers make the best and most impactful case for their products by providing 360-degree solutions along multiple touchpoints.